I have been loyal to only two brands in my life: Globe (mobile phone provider) and GMA-7 (the Philippines' number 1 TV network). I have been with Globe since my college days, about 10 years ago. While I became addicted to GMA-7 about 8 years ago. As for other things, like clothes or shoes, anything goes with me. As long as it's pink, it fits me and I can afford it -- I will buy it. Branded or not. How about you? Does a product's brand influence your buying habits?